Privacy Policy

Effective Date: December 19, 2022
Last Updated: April 19, 2026

At Beyond Pets Animal Hospital, we treat your pets like familyu2014and we treat your personal information with that same level of care and respect. This Privacy Policy explains in plain English how we collect, use, and protect your personal data when you visit our website, https://beyondpets.com, and when you interact with our veterinary practice.

When we say “personal information,” we mean any details that can be used to identify you. This includes your name, contact details, payment information, and digital data like how you navigate our website.

Please note that if you click on a link that takes you away from our website, you will be subject to the privacy policies of those third-party sites. We encourage you to read their policies, as we cannot control how other websites handle your data.

Information We Collect

To provide the best possible care for your pet and a smooth experience on our website, we collect information in two main ways: information you give us directly (“voluntarily provided”) and information our website collects in the background (“automatically collected”).

Voluntarily provided information is anything you type into a form or hand to our staff, such as your contact details or your pet’s medical history.

Automatically collected information is technical data sent by your computer or phone when you browse our website, which helps us ensure our site works correctly.

Log Data

Like almost all websites, our servers automatically record standard details provided by your web browser. This “log data” may include your IP address, the type of browser you are using, which pages you view, and the date and time of your visit.

If our website encounters an error, we may also collect technical details about what happened so our IT team can fix the glitch. While this technical data doesn’t usually identify you by name, it can sometimes be combined with other information to identify an individual.

Device Data

When you browse our site, we may also automatically collect basic details about the device you are using, including:

  • Your device type (e.g., mobile phone, tablet, or desktop)
  • Your operating system (e.g., iOS or Windows)
  • Basic device settings
  • General geographic location (to help us know if we are reaching local pet owners in Marietta)

The exact data we receive depends on your device and browser settings. You can always adjust your device’s privacy settings to limit what information is shared with websites.

Personal Information Collected via Forms

We collect your personal and pet information when you choose to interact with us online. This happens when you:

  • Submit a New Client form (providing your name, address, phone number, email, and pet details)
  • Request a Pet Supply or Prescription Refill (providing your name, your pet’s name, and medication needs)
  • Submit a Refer-a-Friend form
  • Apply for a job with our hospital (providing your name, contact info, and resume)
  • Send us a message through our Contact Us form
  • Reach out to us via email, social media, or other digital channels

Third-Party Services and Data Sharing

To run a modern veterinary practice and a helpful website, we rely on trusted third-party technology partners. These services may collect or process data on our behalf as described below.

Google Analytics (via PixelYourSite Pro)

We want to know which pages our clients find most helpful. Google Analytics shows us how visitors use our site, such as which pages are most popular and how people find us. It collects your IP address but does not collect your name or contact info. Google’s use of this data is governed by the Google Analytics Terms of Service and the Google Privacy Policy. You can opt out at any time using the Google Analytics Opt-out Browser Add-on.

Meta (Facebook) Pixel (via PixelYourSite Pro)

To help local pet owners find our hospital, we use the Meta Pixel. This tool helps us measure our advertising success and show relevant ads to people who have visited our site. It collects data about your browsing activity, which is shared with Meta Platforms, Inc. You can control what ads you see by visiting your Facebook Ad Preferences. Read more in the Meta Privacy Policy.

CleanTalk Anti-Spam

We use CleanTalk to block spam so that genuine messages from pet owners don’t get lost. When you submit a form, CleanTalk quickly checks your IP address, email, and typing behavior to ensure you are human. This data is kept securely on their servers for up to 7 days. Learn more in the CleanTalk Privacy Policy.

Cloudflare CDN

We use Cloudflare to make our website load faster and to protect it from cyber threats. Cloudflare processes visitor IP addresses and may place a security cookie (like __cf_bm) on your browser to block malicious bots. Learn more in the Cloudflare Privacy Policy.

ConvertBox

We use ConvertBox to show helpful pop-ups on our site, like announcements or special offers. If you interact with these pop-ups, ConvertBox may collect your IP address and any details you type in. Learn more in ConvertBox’s privacy policy.

Google Reviews (via WP Social Ninja)

We proudly display our Google Reviews so you can see what other pet parents think of our care. Loading these reviews connects your browser to Google’s servers, which may collect your IP address. Learn more in the Google Privacy Policy.

Instagram Feed (via WP Social Ninja)

We feature an Instagram feed on our website to share hospital updates and cute patients. Viewing this feed connects your browser to Meta’s servers, which may collect your IP address and set cookies. Learn more in the Instagram Privacy Policy.

Fluent SMTP

When you request an appointment or refill online, we use Fluent SMTP to securely route those emails to our front desk so our team can assist you promptly.

Cookies and Tracking Technologies

Cookies are small text files placed on your device that act as a “memory” for our website. They help the site run smoothly and remember your preferences.

We use the following types of cookies:

  • Essential cookies: Required for the website to function properly and securely.
  • Performance/analytics cookies: Used by tools like Google Analytics to help us understand how our website is performing.
  • Functionality cookies: Used to remember your site preferences.
  • Advertising/targeting cookies: Used by tools like the Meta Pixel to deliver relevant ads to you on social media.
  • Security cookies: Set by Cloudflare to protect our site from hackers and spam bots.

You have the power to accept or decline cookies through your web browser settings. For more details on managing these settings, please read our Cookie Policy.

How We Use Your Information

We collect your information to run our hospital efficiently and provide top-notch care. Specifically, we use it for:

  • Providing medical care and services to your pets
  • Scheduling appointments and fulfilling prescription refill requests
  • Contacting you with updates about your pet’s health, lab results, or appointments
  • Improving our website so it’s easier for you to use
  • Protecting our website from spam and security threats
  • Showing relevant hospital updates and ads via the Meta Pixel
  • Complying with veterinary and business legal requirements

Veterinary Records and Pet Information

As a medical facility, keeping accurate records of your pet’s health is our top priority. We maintain files that include your pet’s name, species, breed, medical history, and treatments. While the law generally views pets as property, their medical records are directly linked to your personal identity.

Under Georgia law (O.C.G.A. § 24-12-31), veterinary medical records are strictly confidential. We will never share your pet’s medical information without your permission, except in the following situations:

  • When we have your explicit written authorization (e.g., to send records to a specialist or boarding facility)
  • When required by a court order or subpoena
  • When sharing rabies vaccination history, which by law must be disclosed within 24 hours if a person has been bitten

You always have the right to request a copy of your pet’s medical records. Per Georgia Board of Veterinary Medicine rules, we will provide them to you within 10 business days of receiving your written request.

Security of Your Personal Information

We take the security of your data seriously. We use commercially acceptable security practices to protect your personal and medical information against loss, theft, and unauthorized access.

However, please remember that no method of transmitting data over the internet or storing it electronically is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security. We also ask that you do your part by using strong passwords if you access any of our digital portals.

How Long We Keep Your Personal Information

We only keep your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy.

Because we are a medical practice, we are required by the Georgia Board of Veterinary Medicine to retain your pet’s medical records for a specific number of years. General client account information is kept as long as you are an active client, plus a reasonable period afterward for legal, tax, and regulatory compliance.

Children’s Privacy

Our veterinary services and website are designed for adults. We do not knowingly collect personal information from children under the age of 13. If we discover that a child under 13 has provided us with personal information, we will delete it immediately in compliance with the Children’s Online Privacy Protection Act (COPPA), as amended effective June 23, 2025.

If you are a parent or guardian and believe your child has provided us with personal data, please contact us right away.

Disclosure of Personal Information to Third Parties

We will never sell your personal information. We only share it when necessary to care for your pet or run our business. We may disclose information to:

  • Veterinary specialists, emergency clinics, or outside laboratories, only when authorized by you for your pet’s care
  • Trusted third-party service providers who help us run our practice (such as IT support, secure data hosting, payment processors, and website analytics)
  • Our hospital employees and professional advisors (like accountants or legal counsel)
  • Law enforcement or regulatory authorities, if legally required

As mentioned earlier, the specific digital third-party services we use include:

  • Google Analytics (for website insights)
  • Meta/Facebook Pixel (for advertising)
  • CleanTalk (for spam blocking)
  • Cloudflare (for website speed and security)
  • ConvertBox (for website pop-ups)

Your Rights and Controlling Your Personal Information

Your choice: You are not required to give us your personal information online. However, withholding certain information might make it difficult for us to schedule appointments or refill prescriptions through our website.

Information from third parties: If we receive information about you from a third party (like an emergency vet clinic sending us your records), we will protect it under this policy.

Marketing permission: If you previously agreed to receive marketing emails or newsletters from us, you can change your mind at any time.

Access and Correction: You have the right to ask what personal information we hold about you. If you realize we have outdated or incorrect information (like an old phone number), please let us know so we can update your file.

Non-discrimination: We will never treat you or your pet differently because you exercised your privacy rights.

Unsubscribe: To stop receiving marketing emails, simply click the “unsubscribe” link at the bottom of the email, or contact our front desk. Please note that we will still send you essential medical communications, like appointment reminders or lab results.

Data Breach Notification

In the highly unlikely event of a data breach involving your unencrypted personal information, we will comply fully with Georgia’s data breach notification law (O.C.G.A. § 10-1-912). We will notify you as quickly as possible so you can take appropriate steps to protect yourself.

Business Transfers

If Beyond Pets Animal Hospital were ever to merge with or be acquired by another veterinary practice, your client records and personal information would be transferred as part of that business transition. The acquiring practice would be required to honor the commitments made in this privacy policy.

Do Not Track and Global Privacy Control

Some web browsers offer a “Do Not Track” (DNT) setting. At this time, our website does not respond to DNT signals.

However, we do respect the Global Privacy Control (GPC), a newer browser-based signal that communicates your privacy preferences. If your browser sends a GPC signal, our systems will treat it as a valid request to opt out of the sharing of your personal information, where applicable under state laws.

Limits of Our Policy

Our website may contain links to external sites (like pet insurance companies or veterinary product manufacturers). We do not operate these sites and cannot be responsible for their privacy practices. Please review their policies before sharing your information with them.

Changes to This Policy

As technology and privacy laws evolve, we may occasionally update this Privacy Policy. Any changes will be posted directly to this page so you are always aware of how we protect your data.

Additional Disclosures for California Compliance (US)

While we are a local veterinary practice in Georgia, our website can be accessed globally. If you are a resident of California, the following specific rights apply to you under California law.

Under California Civil Code Section 1798.83, California residents may ask us for a list of the categories of personal information we have disclosed to third parties for their direct marketing purposes during the previous calendar year. To make this request, please email us with “Request for California privacy information” in the subject line.

Cookies and Pixels

You can limit our use of cookies through your browser settings. Please refer to our Cookie Policy for detailed instructions.

CCPA-Permitted Financial Incentives

We may occasionally offer promotions or discounts. Any financial incentive we offer will reasonably relate to the value of your personal information, and we will clearly explain the terms. You must opt-in to participate, and you can withdraw at any time.

California Notice of Collection

In the past 12 months, we have collected the following categories of personal information:

  • Identifiers (name, email, phone number, IP address)
  • Demographics (such as age or gender, if provided)
  • Internet activity (how you interact with our website)
  • Geolocation data (general location based on IP address)

We use this information purely for the business and medical purposes outlined in the “How We Use Your Information” section above.

Right to Know and Delete

California residents have the right to request that we delete the personal information we have collected about them, and the right to know specific details about our data practices over the past 12 months, including:

  • The categories of personal information collected
  • The sources of that information
  • The business purpose for collecting it
  • The categories of third parties we shared it with
  • The specific pieces of personal information we hold about you

To exercise these rights, please contact us using the details below.

Shine the Light

California residents may also request information regarding how we share certain personal information with third parties for their direct marketing purposes. Send us a request with “California Privacy Rights Request” in the first line, including your full name and mailing address.

Contact Us

If you have any questions about this Privacy Policy, your pet’s medical records, or how we handle your data, please don’t hesitate to reach out to our team:

Beyond Pets Animal Hospital
1343 Gresham Road
Marietta, GA 30062
Phone: 770-971-1556
Web: https://beyondpets.com/contact-us/